BBVA and El Celler de Can Roca launch “Seeds for the future”

“For years, BBVA and El Celler de Can Roca have worked to help people in the transition to sustainable living, ensuring a green, inclusive and resilient future. Beyond the fight against climate change, the conservation of biodiversity is also fundamental. Per capita natural capital is estimated to have declined by almost 40 percent between 1992 and 2014, and more than half of global GDP is moderately or heavily dependent on ecosystems – a dependence that is even more pronounced in Latin America, ”said Antoni Ballabriga, Global Head of Responsible Business at BBVA.

“Biodiversity, healthy food and climate change are inextricably linked. Without a great diversity of plants and their genetic diversity, we cannot have quality nutrition for healthy and productive lives, adapt agriculture to climate change or achieve global sustainable development goals, ”said Álvaro Toledo, Assistant Secretary (ai), FAO International Treaty on Plant Genetic Resources for Food and Agriculture, one of the institutions that collaborated with BBVA and El Celler de Can Roca on this project.

A number of international chefs working in sustainable gastronomy attended the launch event, such as Christian Petersen (Argentina), Harry Sasson (Colombia), Jorge Antonio Vallejo García (Mexico), Leonor Espinosa (Colombia), Maksut Askar (Turkey), Rodrigo Pacheco (Ecuador) and Santiago Blondel (Argentina); as well as organizations committed to the preservation of biodiversity such as the Food and Agriculture Organization (FAO) United Nations, Harvest trust, the International Fund for Agricultural Development (IFAD) and Slow food.

Sustainable gastronomy and support for small farmers: a cornerstone of the partnership between BBVA and El Celler de Can Roca

The adventure of El Celler de Can Roca and BBVA together is a story of shared values: responsibility, innovation, commitment, comprehensiveness, leadership and the desire to do better. It is a partnership created in 2013 that has traveled the world, seeking to invigorate small farmers and fishermen in every region, exploring and promoting the stories of their flagship products.

In 2020, during the worst period of the COVID-19 pandemic, BBVA and El Celler de Can Roca took a new step to support these farmers with “Sustainable gastronomy: support for small producers” – a project that aims to conserve resources natural products and recognizes the efforts of people who work on land and at sea. A few months later, they announce the Best Sustainable Producers Awards: rewards which, during their last two editions, have given visibility to farmers, breeders and producers of local products whose activity combines environmental protection, commitment to energy savings and healthy food. .

This initiative joins others launched by the bank to support these types of producers in the current situation. In this context, BBVA has set up a loan in Spain which helps farmers and ranchers turn their conventional farms into organic farms, and has also run a free vocational training program so their customers in Spain can learn about selling online. And its ‘Comercio a distancia’ (remote business) platform in Mexico and Spain is helping non-digital businesses meet the demand for remote orders in the context of COVID-19.

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