Sun-seekers will be flocking to Greece this year, as bookings for the famous Mediterranean tourist destination rose 35% in March year-on-year, edging second Thailand (+ 25%), the United States. United (+ 17%), domestic travel (+ 13%) and India (+ 6%).
That’s according to a new quarterly study from Criteo, which collected data from more than 815 travel players around the world who account for more than 1.6 billion travel bookings worldwide, as well as surveys from of over 1200 consumers in the UK.
Although more than two-thirds (67%) of Britons are likely to make an online reservation for a flight, hotel or accommodation in their country in the next 12 months (below the global average of 75%), they are much more inclined than other countries to book abroad; 58% say they will make a similar booking outside of the UK, well above the world average of 48% (and just behind Germany).
Overall, young people around the world are more adventurous than any other age group. In the UK, 72% of Gen Z and Millennials are looking to book international travel, compared to 56% of Gen X and just 47% of “Baby Boomers” and “Silent” Genes.
And the way UK consumers book their travel is also telling; Britons book travel on their mobile more than any other country or region, even with more people working from home due to Covid-19; 74% book via their phone, compared to only 51% worldwide on average (including 49% in France and 56% in Germany).
However, not everyone will have the luxury of affording a vacation after the pandemic. British consumers are the second most financially affected compared to other countries in the world, with 24% saying they will not travel in the next 12 months because they have been impacted financially. Only Spain (26%) was higher.
Alexander Goesswein, MD, Central Europe at Criteo, said: “As recent coronavirus restrictions were established in the UK and came into effect recently, we are seeing a clear shift in consumer and shopping behavior. While most travel and bookings this year will remain domestic due to potentially ongoing Covid restrictions, there is a large cohort of consumers looking for a post-pandemic sunshine getaway.
“With the UK never guaranteed a summer barbecue, it’s no surprise that many take the risk of flying overseas, although many will keep an eye out for government guidelines and updates to the” red list ”as restrictions ease over the next few weeks. And not least, the airline and travel sites hope to restart one of the sectors most affected by the pandemic. “