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Hello and welcome to Daily Crunch for September 24, 2021. Hang in there, everyone? It was more than a busy week, but the TechCrunch team is still up and running, covering the startup world just for you. If you need find out who won Battlefield this year, the Equity podcast team has you covered. And with that, let’s get started! – Alexis
The Top 3 TechCrunch
China bans crypto (again): If you’ve been paying attention to the larger world of cryptocurrency, you know the bad news from China. In recent years, the country has put an increasingly wet blanket on its place in the international crypto economy. More of the same from China today was enough to ring in the value of major cryptos – not a good mark to end the week if you were Coinbase or Robinhood.
SoftBank triples in Latin America: The battle to build the next big tech company is a global failure, and few regions are as hot as Latin America. One of the reasons LatAm has done so well over the past few quarters has been a huge influx of capital from SoftBank. And as we learned this week, the Japanese telecoms and startups mega-investor has billions of additional dollars earmarked for Latin American startups.
Now is the right time to start: Thinking back to a few Disrupt panels on alternative fundraising, the IPO, and more, TechCrunch took a look at today’s seed economy. With more ways than ever for startups to raise capital, the need to raise venture capital may be declining for some types of startups – even as global venture capital totals rise.
Startups / VC
Will consumers say “no” to Noops? Well, the Noops herbal pudding company certainly isn’t hoping. He just raised $ 2 million after raising $ 2 million just a few months ago. The market for alternative milks is large. Maybe oat milk puddings will become the next oat milk? Lerer Hippeau supplies the new capital.
Say hello to OpsObs: Avenue thinks “operations observability” is going to be a hot ticket, and after launching its product last week, the startup announced it had raised $ 4 million. Avenue’s goal, according to TechCrunch reports, is to “give operations their own tools to monitor teams” through a sort of “command center.” As someone who’s never seen a graph in a UI that I didn’t want to read, I suspect this will quickly turn into a trillion dollar business.
Ukio raises $ 9 million for long-term rentals: One thing Airbnb noticed during the pandemic is that while short stays took a hard hit, longer term rentals grew in popularity. Ukio is a startup-sized bet on observation, offering units with rental programs with terms of one month or more. So, do you want to go and work in Spain for a month? Ukio might have the place for you.
How Ryan Reynolds Mastered Authentic Marketing
Most people know Ryan Reynolds from his films, but he also owns a controlling stake in Mint Mobile, a mobile virtual network operator, which has grown by over 50,000% over the past three years. He also invested in Aviation Gin before selling it for $ 600 million last year.
He is also one of the founders of Maximum Effort, the marketing company that promotes the franchise “Deadpool”, Aviation Gin, Mint Mobile and this viral Match.com. advertisement featuring Satan and the year 2020 like a match made in hell.
He explained to Jordan Crook how startups can adapt his concept of “rapid vertising” to use real-time cultural moments as a springboard to create their own brand buzz, among other things.
“When we’re leading creatively and we have an idea or we’re inspired by something, we get pretty aggressive with our enthusiasm and try to create something contagious around it,” Reynolds said.
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Big Tech Inc.
US pays $ 1.2 billion for underserved internet connectivity: Tired of all the bad news in the world? We are too. In Well news, the US regulator responsible for national internet connectivity is deploying significant funds to help school districts get more children online. It’s hard to do homework or attend a distance school without a connection, and not all kids have one. There’s also more money to come, TechCrunch reports.
Will the UK fund its ambitious AI strategy? The British government wants the island nation to be a world leader in AI. Fair enough. But questions remain as to how much it will cost and whether the same government will put in place the required ducks. To be a leader in the global race for AI, it is enough to beat China, the United States and the EU for supremacy. Let’s see what Boris has planned.
Amazon Brings Prime Video Channels to India: Indian Amazon customers can now subscribe to eight different digital channels in their country, including “Discovery + [for] $ 4 per year, Mubi $ 27, Hoichoi $ 8.2, DocuBay $ 6.8, ErosNow $ 4, Lionsgate Play $ 9.5, manoramaMax $ 9.5 and ShortsTV $ 4, ”TechCrunch reports. Amazon’s digital media ambitions seem unwavering, so expect more on this theme in the coming quarters, both from the Indian market and beyond.
And to close us off, Chris Pratt is apparently assume the voice role of famous digital character Mario in an upcoming movie. We don’t understand either.
TechCrunch Experts: Growth Marketing
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