DUBROVNIK, September 24, 2021 – The 101st meeting of the Administrative Council of the European Travel Commission (TEC), the largest and oldest international tourism association in Europe, was held today in Dubrovnik.
The themes of the meeting included, among others, the presentation and analysis of the tourism results obtained at European level during this tourist season, as well as the analysis of ETC marketing activities and market research.
The Minister of Tourism and Sports Nikolina Brnjac addressed the audience with a video message, while the meeting was opened with an introductory speech from the President of ETC Luis Araújo from Portugal, who expressed gratitude and satisfaction for the excellent welcome in Dubrovnik and Croatia.
“In these circumstances and times, the most important thing for us is to open up tourism and countries, and that was the main objective of this meeting. I’m noticing tourism trends better and better, tourism is picking up, but we still have to achieve the results of 2019, which was a record year for many European countries. We exchanged our experiences and our knowledge, and Croatia is a great example of how to react in these circumstances, ”said Araújo.
As part of the presentation and analysis of tourism results at European level, the Director of the Croatian National Tourist Board and ETC Vice-President Kristjan Staničić addressed the audience, noting that this year Croatia is significantly closer to the results achieved in the record and pre-pandemic year 2019. “Thank you ETC for choosing Croatia to host this meeting. He confirms and acknowledges the excellent results obtained this year, but also last year, under very difficult circumstances. Our country is one of the most successful in Europe in terms of tourism results achieved, which is the success of the whole tourism sector, but also of the government of the Republic of Croatia. We are currently at around 77% of the results achieved during the same period in 2019. We will follow new trends and adjust our activities to be even more successful in the future ”, said Director Staničić, adding that the continuation of good tourism trends in the country is expected during the off-season.
The meeting was also attended by ETC Executive Director Eduardo Santander, Magda Antonioli from Italy, also ETC Vice-President, as well as representatives of national tourism organizations from the following countries: Italy, Spain, Portugal , Hungary, Slovakia, Monaco, Montenegro, etc.
“Our main task is cooperation and coordination, and the foundation of all our activities is research and knowledge exchange. Society is changing and we in tourism have to adapt to these changes and trends. Croatia and Spain cannot be compared directly, there are some differences, but we all have to work together because only then can we all be even better and be more successful together ”, concluded Santander.
ETC was founded in 1948 with its headquarters in Brussels and, in addition to European national tourism organizations, it also brings together associate members from the private sector, namely agencies, transporters and other providers of tourism services. The main objective of the ETC is to improve tourism policies at European Union level and to further promote Europe as the world’s leading tourist destination.