Experts reflect on rural revitalization at forum

A boost to rural revitalization was given at the on-going 4th China International Import Expo.

The 2021 International Cooperation Forum in the Culture and Tourism Industries, on the theme “The Global Practice of the Culture Industry for Rural Revitalization”, was held on Saturday.

Domestic and foreign experts reflected on successful cases, practices and experiences in rural revitalization through offline and online platforms.

By 2022, Shanghai will establish more than 90 rural revitalization demonstration villages where people can experience the typical flavor of Jiangnan (regions south of the lower Yangtze River), said Jin Lei, deputy director of the Administration of Shanghai culture and culture. Tourism, at the forum.

“By 2025, the Shanghai countryside layout with diversified functions, integrated development of industries, strong infrastructure and public services, pleasant rural landscape and affluent rural life will be formed,” said Jin.

Ti Gong

The forum aims to promote the development of rural tourism.

“Shanghai will spare no effort to create beautiful, ecological and livable rural environments and promote the restoration of natural and rural landscapes,” he added.

Shanghai has 31 villages listed as “China’s Beautiful Leisure Village” and 40 A-level rural tourist attractions.

In addition, 47 scenic rural tourism areas have been listed as the first batch of the city’s “leisure getaway”.

Cultural and tourist villages with unique Shanghai characteristics are being developed in the city, according to Jin.

Xiang Yong, deputy director of the Institute of Cultural Industries at Peking University, added, “The main driver of rural revitalization is cultural revitalization. The introduction of art into rural cultural innovation will boost the rural economy.

In Xikou Village in Mingshuihe City, Inner Mongolia Autonomous Region (North China), murals are displayed, lively tourism ambassadors have been designed, and rural tourism is developed, making it a good example of empowering tourism with a cultural approach, according to the forum.

Han Zhenqi, director of the Chinese office of ATEC in charge of tourism promotion from Spain to China, shared the practices of the development of Spanish wine tourism, drawing on the example of La Rioja known for its wine estate. , which has become an attractive wine-themed tourist destination.

“The exhibition provides a good opportunity to exhibit Rioja wine and creates a platform for cultural and tourism exchanges,” Han said.

The forum is co-organized by the Ministry of Culture and Tourism and the National Base for International Cultural Trade (Shanghai).

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