Government appoints tourism officers in 20 missions

The government has appointed tourism officers on missions in 20 countries whose citizens constitute a part of tourist visitors to India. These countries include the United States, United Kingdom, Canada, Australia, France, and Singapore.

The tourism agents of these embassies and high commissions will be the interlocutor of the Ministry of Tourism and other tourism stakeholders.

In a tweet, Union Minister of Tourism G Kishan Reddy thanked Union Minister of External Affairs S Jaishankar for accepting his request and authorizing the appointment of these tourism officers. “I would like to thank the Honorable EAM Sri S Jaishankar garu for his prompt response to my letter requesting dedicated tourism officers in 20 overseas missions. We now have identified tourism agents in 20 missions abroad, where we have a high tourist footfall, ”Reddy tweeted earlier this week.

From now on, the Ministry of Tourism tries to position India as a privileged tourist destination, through its eight offices abroad. With Covid-19 stopping foreign tourist arrivals for more than 18 months and the government now seeking to gain significant market share, the ministry is stepping up its efforts.

In a notification, the Foreign Ministry said the tourism minister wrote to foreign ministers regarding the appointment of tourism officers in 20 Indian missions. The list of Indian missions where tourist agents have been appointed includes Australia, Canada, China, France, Germany, Italy, Japan, Malaysia, Myanmar, Oman, Portugal, Russia, Singapore, South Korea, Spain, Sri Lanka, Thailand, the Netherlands, United Kingdom and United States.

In 2018, the Center closed seven of its 14 tourist offices abroad, including those in Paris, Amsterdam, Toronto and London.

Arguing that in today’s digital world so many overseas offices are unnecessary, Union Tourism Minister KJ Alphons told The Indian Express: “The plan is to reshape these 14 offices in eight regional centers for greater efficiency… The offices in Toronto and Los Angeles are the first to be liquidated.

The offices in Paris (France), Amsterdam (Netherlands), Milan (Italy), Sydney (Australia) and Johannesburg (South Africa) were closed, while those in New York (United States), Beijing (China ), Singapore, Tokyo (Japan), Dubai (UAE), Frankfurt (Germany) and London (UK) continue to operate, while a new office has been added in Moscow to respond to the increased influx of tourists in from Eastern Europe.

According to sources from the Ministry of Tourism, the move follows an internal investigation conducted by the Overseas Marketing Division in Delhi to assess the cost of running these overseas offices against the income they generate on them. respective markets. The study found that several offices are “unprofitable”.

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