A controversial influencer dubbed “the poster child for what not to do in a pandemic” has received $ 350,000 in coronavirus relief funds for his revived fashion line.
Arielle Charnas, 33, has 1.3 million Instagram followers, runs a brand valued at $ 45 million and is estimated to be around $ 2.5 million.
Still, it was reported that she had taken advantage of Paycheck Protection Program (PPP) loans for her Something Navy brand.
PPP loans are forgivable public money loans to help small businesses continue to pay their employees through the coronavirus crisis, which has seen unemployment reach record levels.
Sixth page reports that Charnes secured a loan of $ 150,000 to $ 350,000 through JPMorgan and Chase on April 13, 10 days after the loan program launched.
Charnas relaunched his fashion brand – Something Navy – on July 13 and grossed $ 1 million in just 30 minutes, according to influencer and brand CEO Matt Scanlan.
“The velocity and speed of sales totally shattered our back-end,” Scanlan said on the Glossy podcast.
Arielle Charnas, pictured, has 1.3 million Instagram followers, runs a brand valued at $ 45 million and is believed to be worth around $ 2.5 million. Despite this, she reportedly applied for a PPP loan of $ 150,000 to $ 350,000 through JPMorgan and Chase on April 13.
The loan was made to Something Navy, registered at its home in New York. She said she retained 25 employees in her application.
Prior to the relaunch, the brand sold exclusively on Nordstrom, but now sells direct to consumers and leverages Charnas’ influential presence to market its products.
The relaunch was delayed due to the coronavirus pandemic, but Something Navy is now operating after a $ 10 million funding round, which valued the company at around $ 45 million.
Hong Kong billionaire Silas Chou, along with Box Group, M3 Ventures, Silas Capital, Third Kind Venture Capital and Rent the Runway co-founder Jennifer Fleiss are all investors in the brand.
In March, she sparked public outrage when she used her connections to get a coronavirus test – when many found it nearly impossible to get one.
Charnas revealed she asked a doctor friend for a favor to get a COVID-19 test – despite shortages across the country.
The Paycheck Protection Program (PPP) was put in place to help small businesses keep their employees on the payroll. The loan went to Charnas’ brand – Something Navy – registered at its New York home. She said she retained 25 employees in her application
The test came back positive. Over the next few days, Charnas, her two children and their nanny went to her Hamptons mansion, where she posted pictures of herself outside next to a swimming pool, writing “Fresh Air” in one. legends.
After facing criticism online, while posting videos and pictures of herself in public, the influencer took to her Instagram account to apologize.
She also shared her horror and anger at the backlash she and her family faced, revealing that they even “received death threats”
In a series of Instagram Stories videos allegedly taken at the Hamptons’ home, the influencer tearfully apologizes to her “community” for any upheaval caused.
“I just wanted to come here and say, I’m sorry. I’ve never meant to hurt anyone in a million years, and we’re not bad people, ”she said, bursting into tears as she spoke.
“I am sorry for everyone I have offended or hurt in the past two weeks. We’re just trying to get through this tough time because I’m sure so many people are, and I’m just sorry I let my community down in any way.
Speak Out: Influencer Arielle Charnas posted a tearful apology video on Instagram after being criticized for ‘cutting the line’ to take a COVID-19 test and then refusing to self-isolate
She went on to reveal the toll the backlash took on her family, opening up about the threats they received as a result of the controversy.
“Right now I’m just trying to focus on my family because we’ve received horrible threats,” she said. “I just felt it was time for me to share my truth, which I did, and it’s now out…
“I made every effort to do the right thing throughout this process and I just hope you can all see it despite the mistakes I made.
“I think of all of you and hope everyone stays safe and healthy.”
She then addressed the bitter reaction after admitting her children’s nanny also contracted the virus while working with the family, insisting that she and her husband had not been “recommended by guidelines. childcare to help them understand how to take care of their daughters “.
What happened to the isolation? Arielle visited a rental home in the Hamptons during the coronavirus crisis, despite testing positive for COVID-19
Charnas added that their nanny had the option of returning home, but said she chose to quarantine herself with the Charnas’ rather than risk “potentially infecting others” – insisting that the childcare provider was “part of the family” and would have been paid whether or not she had remained at work.
The emotional apology came just days after a Twitter user called Sophie Ross documented the many controversial decisions the influencer had made in a viral thread on the social media site.
In her tweets, Sophie documented how Charnas stoked the flames of online fury by traveling with her entire family to a rental home in the Hamptons, completely ignoring calls for a 14-day self-quarantine after testing positive. in the midst of the crisis in New York.