Malta among the best in Europe to attract tourists all year round

Malta is the second best country in the EU for attracting tourists all year round, according to Eurostat data.

Figures released last month show that in 2021 most EU countries recorded their highest number of tourists in July and August.

These numbers declined for the rest of the year, while Malta managed to remain a year-round destination.

The island came in just behind Finland.

“Tourism demand in some EU member states is particularly concentrated during the summer months of July and August, notes Eurostat. “In contrast, despite having a summer bias, Malta is a year-round destination with demand spread more evenly across the calendar.”

Eurostat is the official statistics office of the European Union and periodically publishes publicly available statistics on the economy, population, well-being and social life of the Member States.

The study, which looked at economic and business trends, calculated tourism based on the number of nights spent in tourist accommodation.

In 2021, 13.8% of tourism in Malta was concentrated in July and 17.1% in August, while 69% was recorded throughout the rest of the year.

That’s more than countries like Italy (51.7 percent) and France (53.2 percent) have retained throughout the year and well above the EU average. 57 percent EU.

Croatia recorded the lowest retention rate throughout the year, registering more than two-thirds of its tourism in July and August.

The figures also show that in 2021 more than half of accommodation was booked in Valletta.

Eurostat points out that in three countries – Luxembourg, Hungary and Malta – more than half of the nights spent in accommodation booked through Airbnb, Booking.com, Tripadvisor and Expedia Group took place in the capital.

On the other hand, Italy, the Netherlands, France, Germany and the Spanish capitals recorded less than 10% of overnight stays booked.

Unsurprisingly, the figures also show that 71.8% of accommodation booked in 2020 in the EU was domestic tourism within the same country, compared to 54.8% in 2019.

“In 2021, 364 million nights were spent in the EU in holiday rentals booked through one of these four platforms, well below the total of 512 million in 2019, before the onset of the COVID-19 crisis. 19,” the report noted.

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