23 December – Manchester City’s women’s team will prepare for their New Year’s campaign with a training camp in CostaDaurada, whose tourism authority has become the team’s last sponsor.
The Costa Daurada, in the Spanish region of Catalonia, is one of the main tourist destinations in the Mediterranean, offering visitors a range of leisure, cultural and historical activities.
The destination will benefit from exclusive content creation and fan engagement activities, and will have brand recognition through a number of assets at Academy Stadium and on the club’s digital and social channels.
Gavin Makel, Managing Director of Manchester City Women, said: “Becoming our tourism partner speaks volumes about their commitment to women’s football and its growth, and we are excited about the opportunities that will be offered to our team and our supporters in accordance with to this partnership.
The Costa Daurada has regularly used sport to market the region.
Berta Cabré, President of the Federation of Hotels and Tourism of Tarragona (FEHT), said: “Many of the initiatives that we carry out are related to sport, because we want to highlight the Costa Daurada as a sporting destination. For years we have sponsored events that take place in the region, such as the Mundialito, the Costa Daurada Cup, golf tournaments and cycle races.
“We believe that such a large team and with as many supporters as the Manchester City Women’s Football Club will help to continue to position the Costa Daurada region as a leading destination in sports tourism and to encourage tourism throughout. of the year.”
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