The MARBELLA Council has announced its intention to work towards making the city a quality tourist destination.
The council said they wanted Marbella to become a quality tourist destination.
According to Marbella Council is working to position the city in the quality tourism sector.
Marbella Mayor Angeles Muñoz said the council will work with the University of Malaga on a plan to improve Marbella as a tourist destination.
The mayor thanked the head of the educational institution, Antonio Guevara, for his cooperation “to study where this sector is going at a time marked by the current crisis linked to the pandemic”.
She said, “The plan will be used to establish the necessary points to optimize and improve our resources and services.”
She added: “We have to prepare with all the weapons available and what better way to do it than in the hand of the experts of the university and the University Institute of Intelligence Investigation and Tourism Innovation, who will be responsible for making the document. . “
The mayor declared: “The objective is to remain positioned as a world leader in the quality of our services and our infrastructures and as the ideal destination to visit, live and invest.”
She added: “As an administration, we are forced to better understand all of our competitive advantages and that they are not being sufficiently exploited, as well as the strengths and weaknesses and the strategies to be followed to reverse the negatives and strengthen them. positive aspects.”
She said: “We want to stay at the forefront of tourism and this plan will allow us to achieve this strategic goal and prepare for the exit from the current crisis in all areas.”
Antonio Guevara said: “This is a necessary initiative to lead the tourism policy of Marbella.”
The news comes after Spain is set to introduce vaccine passports to once again encourage tourism in popular areas, including the Costa del Sol.