Palma, the showroom for new cars

Over the next few months, car shows from international manufacturers will generate over 25,000 hotel stays in Palma, leading Palacio de Congresos CEO and Mallorca Convention Bureau President Ramón Vidal to say that Mallorca “is the ideal destination car manufacturers to promote new brands”. In this regard, he highlights air connectivity, very competitive tourist infrastructure and a climate “perfect for coming all year round”.

Vidal adds that the exhibition forecasts from this weekend until April “are positive”. “This is why the hotels of the Bay of Palma will benefit from these car launch presentations in terms of occupancy and expense levels.”

This weekend, the biggest and most luxurious electric car on the market, the BMWi7, is present. For three weeks, more than a thousand people from all over Europe will travel to the island to test drive the car, which will rival the Mercedes EQS and Porsche Taycan. The bay of Palma and Camp de Mar are the places chosen for this, and the establishments will take advantage of it accordingly.

mercedes is another manufacturer that will be exhibiting in Palma – a new model will be presented from the end of January to the beginning of April.

Vidal adds that in October there was an increase in events and incentive trips from banks and technology and food companies. “This positions us as one of the main places in Spain and Europe to attract MICE Tourism.”

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