Sun-hungry Britons want to flock to the Mediterranean next summer, with Spain’s traditional hotspot regaining its crown as a favorite destination, a study released today (Monday November 1) by WTM London reveals.
One-third (34%) of 1,000 consumers surveyed by the WTM Industry Report said they would “definitely” vacation abroad in 2022; almost a quarter (23%) said they would ‘probably’ do so, while 21% said they hoped to take a break abroad next year. 17% said they would opt for a vacation, while only 6% said they were not planning any kind of vacation for 2022.
The main hot spot mentioned by consumers was Spain, with others being safer about the resort area they wanted to visit, citing Spanish islands such as Lanzarote and Mallorca.
Other traditional European favorites such as France, Italy and Greece were also at the top of the list, while the United States showed great promise – which has been off the map of British holidaymakers since the pandemic began. is installed in March 2020.
The results will be welcomed by tourist boards who have inspired consumers on their future travel plans throughout the pandemic and are now reporting significant levels of pent-up demand.
More than 18 million Britons visited Spain in 2019, making it our favorite destination – but travel analytics company ForwardKeys said numbers fell 40% this summer due to travel restrictions from Covid.
Meanwhile, Swedish, Danish and Dutch tourists to Spain have grown from pre-pandemic figures and domestic tourism has almost returned to pre-pandemic levels.
The Spanish Tourist Board in the UK said it was “determined to make Spain a priority for Britons who wish to vacation abroad” and to take advantage of the congested demand.
Brand USA is also looking to capitalize on potential bookings, which has worked closely with tour operators and travel agents in the UK during the pandemic.
The Biden administration has been working on a plan that would require nearly all foreign visitors to show proof of vaccination when travel restrictions to the United States are finally lifted.
The French tourism development agency Atout France joined the European Travel Commission (CET) in September as part of its drive to attract more visitors.
France expects to be at the forefront of the world stage in the years to come, as it will host the Rugby Union World Cup in 2023 and the Paris Olympics and Paralympics in the summer of 2024.
The Italian tourist board is also hoping to attract more Britons, especially after its mandatory quarantine was lifted for fully vaccinated arrivals from Britain in late August.
However, destinations such as Venice are looking to recover more sustainably than before the pandemic.
This summer, Venice banned large cruise ships and it was reported that the city plans to start charging tourists from summer 2022.
Greece was the destination with the best recovery this summer, according to data analytics firm Cirium, which has studied flights from the UK to countries in Europe.
The Greek National Tourism Organization also launched a partnership with low-cost airline Ryanair in August to promote the destination.
Using the slogan “All you want is Greece”, the partners promoted the Greek Islands summer vacation to the UK, German and Italian markets.
WTM London will take place over the next three days (Monday 1 – Wednesday 3 November) at ExCeL – London.
Simon Press, WTM London, director of the exhibition, said: “It is encouraging for the travel industry to see that over three quarters (78%) of consumers are definitely, probably or hopefully on vacation to the foreigner next year.
“The British have now faced nearly two years of travel unrest, with vacations abroad being illegal during parts of the pandemic, so stays have soared in popularity.
“Even when overseas leisure travel was re-authorized, we were beset by costly PCR testing requirements, quarantine rules, short-term regulatory changes and a fire system. confusing traffic – not to mention the myriad of rules at overseas vacation destinations.
“It shows the remarkable resilience and determination of UK holidaymakers that so many remain keen to book overseas holidays in 2022 – sunny climates appearing to be even more tempting after another wash summer in the UK.”