Tequila, Jalisco, is certified as the # 1 smart tourist destination in Mexico and Latin America

Tequila , Jalisco, has received certification from the State Merchant Company for the Management of Innovation and Tourism Technologies (SEGITTUR), from the Ministry of Tourism of Spain, as the first smart tourist destination (DTI) in Mexico and in Latin America.

Cortesía Sectur via México Desconocido

Andador Tequila, Jalisco.


Image: Courtesy of Sectur

To receive this certification, it was necessary to consider five pillars of tourism management in Tequila, Pueblo Mágico de Jalisco, which are as follows:

  • Innovation
  • Technology
  • Durability
  • Accessibility
  • Governance

Like all achievements, this is an objective achieved only from the sum of different wills, which since 2016 have been articulated to harmonize management and implement best practices as a tourist destination that subscribes to the pillars aforementioned.

The alliance between the public and private sector, academia, NGOs, foundations and local leaders, includes the following organizations and companies:

  • JB Group
  • Crow’s world
  • Council for the Integral Development of Tequila (CODIT)
  • Tequila route
  • Tequila Town Hall
  • Jalisco Tourism Secretariat (Secturjal)

agave landscape

Image: Courtesy of Sectur

What does this Smart Tourist Destination (DTI) certification mean?

DTI is understood as the tourist destination which meets the following characteristics:

  • it is innovative: it is consolidated on a cutting-edge technological infrastructure
  • guarantees the sustainable development of the tourist territory
  • promotes accessibility for all
  • facilitates the interaction and integration of visitors with the environment
  • increases the quality of your experience at destination
  • improves the quality of life of residents

Federico de Arteaga, responsible for the implementation of the DTI project in Tequila, explained some of the advantages of the five pillars that make up this methodology, pioneering in the world:

Image: Courtesy of Sectur


  • In the technological pillar, Tequila today offers residents and tourists free Wi-Fi service in the historic center, to which more than 300,000 people are connected per year, he said.
  • It has an app, as well as the tequila route, which contains information on all the shops, tourist products and services in the city, so that visitors know the options of hotels, businesses and hotels. activities. Ultimately, this application allows SMEs, medium and large companies to perceive the economic advantage.
  • They have a real-time, big data system that generates information on traffic, peak hours, people flows and business activities, to make strategic decisions.


  • They built ramps
  • Improved tourism products inside and outside hotels
  • They offer sign language
  • Generate Braille translations


It works in a comprehensive and coordinated manner with state and municipal authorities, businessmen, universities, among other actors, through the civil association CODIT, for decision-making, and the management of support and agreements for pilot projects.


Regarding innovation, he reported that the supply and processes of tourism products that show the authenticity, traditions and production chain of tequila are constantly improving.

Image: Courtesy of Sectur


  • They took advantage of alternative energies such as solar energy
  • Individuals and businesses have installed solar panels
  • Certain tourism activities seek to reduce the carbon footprint

Since certification, Tequila is now part of the Smart Tourist Destinations Network (DTI Network), which includes 80 Spanish destinations.

Thanks to the DTI model, where 80 percent of the shares are non-technological and 20 are technological, it has been possible to intelligently manage the growth of Tequila, which from 20,000 inhabitants and 18,000 tourists per year in 2013, rose to 50 thousand inhabitants. and 500 thousand visitors in 2019.

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