The city of Valencia in Spain has been named the European Smart Tourism Capital for 2022.
The city was chosen by a jury of the European Commission, while the decision was taken after considering Valencia’s achievements in sustainability, accessibility, digitization, cultural heritage and creativity, reports SchengenVisaInfo .com.
Other applications from a total of 16 other countries submitted initiatives, such as Bordeaux (France), Dublin (Ireland), Copenhagen (Denmark), Florence (Italy) as well as Palma (Spain).
In this regard, Middelfart (Denmark) has been chosen as the European Destination of Excellence (EDEN) for 2022.
Such initiatives try to focus on smart and sustainable tourism practices and promote the growth of such practices in Europe, as reported by EU Reporter.
Regarding the recent Valencia award, Valencia City Council Tourism Advisor Emiliano Garcia stressed that such an EU award shows the recognition of the work on sustainability that the Spanish city is developing with the business sector.
“Valencia is positioned as a cosmopolitan, intelligent and sustainable tourist destination, at the level of major tourist cities and European capitals”, he stressed.
Garcia pointed out that Valencia is the first pioneering project in sustainability.
“We are positioning ourselves as a destination for international filming thanks to the creation of the Film Office; we are the World Design Capital for 2022, and at the same time, we continue to maximize the value and visibility of our most traditional heritage, both tangible and intangible ”, he stressed.
Valencia will showcase a promotional video in the city and other promotional activities within the EU to support visibility and awareness of the award, as Travel Agent Central reported.
Until now, Valence has promoted projects that allow progress and meet the sustainable development objectives of the Destination Marketing Organization. In addition, by 2025 Valencia aims to be carbon neutral.
The winners will officially receive their awards at the awards ceremony on November 16. The event is co-organized by the Slovenian Presidency of the Council of the European Union and the European Commission.
Spain is the second most visited territory in Europe. According to the UNWTO report, this country received a total of 82.8 million visitors in 2018.
However, Spain has also been deeply affected by the Coronavirus and its new strains. Therefore, the Commission is trying to create a transition path to promote a more resilient and innovative tourism ecosystem to help the tourism sector emerge from the crisis caused by the virus.